2013 Investor Fact Book
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CESSNA

  • 23
  • %
  • Cessna’s share of
    Textron 2013 revenues

Cessna is the world’s leading general aviation company based on unit sales with two principal lines of business: Aircraft sales and aftermarket services. Aircraft sales include Citation jets, Caravan single-engine utility turboprops and single-engine utility and high-performance piston aircraft. Aftermarket services include parts, maintenance, inspection and repair services.

Fast Facts

  • At the end of 2013, Cessna had approximately 7,600 employees worldwide.
  • Manufacturing facilities are located in Wichita and Independence, Kansas; Columbus, Georgia and Chihuahua, Mexico.
  • In its 86-year history, Cessna has delivered nearly 200,000 aircraft, including more than 155,000 single-engine piston airplanes; more than 2,200 Caravans; more than 1,000 military jets; and more than 6,600 Citation business jets. Cessna has delivered more jets than any other private jet manufacturer.
  • Cessna Citations represent the largest fleet of business jets in the world and are registered in more than 100 countries.
  • Cessna provides customers across the globe with the world’s largest general aviation service network made up of 15 Citation Service Centers, 42 mobile service platforms and a broad complement of authorized service facilities located in more than 25 countries. During 2013 the service team surpassed 10,000 mobile service visits.
  • Robb Report named the Cessna Citation CJ4 and the Cessna Citation XLS+ the “Best of the Best” in their respective categories.
  • With certifications of the Grand Caravan EX, TTx, Citation M2 and Citation Sovereign+ during 2013, Cessna has announced, certified and delivered 18 new aircraft models during the past 10 years.

Key Data

                     
(Dollars in millions)
 
2013
 
2012
 
2011
 
2010
 
2009
Cessna
                   
Units sold:
                   
Business jets
 
139
 
181
 
183
 
179
 
289
Caravans
 
105
 
107
 
93
 
95
 
97
Single-engine
 
223
 
283
 
413
 
261
 
355
Backlog, excluding CitationAir
$
1,018
$
1,062
$
1,889
$
2,928
$
4,893
Revenues
$
2,784
$
3,111
$
2,990
$
2,563
$
3,320
Segment (loss) profit1
$
(48)
$
82
$
60
$
(29)
$
198
Segment profit margin
 
(1.7)%
 
2.6%
 
2.0%
 
(1.1)%
 
6.0%
Total assets
$
2,260
$
2,224
$
2,078
$
2,294
$
2,427
Capital expenditures
$
72
$
93
$
101
$
47
$
65
Depreciation and amortization
$
87
$
102
$
109
$
106
$
115
1 In 2013, included $28 million in severance costs. In 2012, included a $27 million charge related to an award against Cessna in an arbitration proceeding. In 2009, segment profit includes a $50 million pre-tax gain on the sale of the assets of CESCOM, Cessna’s aircraft maintenance tracking service.

Strategic Steps Forward

  • Unite Cessna and Beechcraft into a single aviation powerhouse serving a more diverse set of product segments across a growing, global customer base.
  • Drive penetration of the M2, Sovereign+, Citation X+, Grand Caravan EX and TTx in the global marketplace while progressing certification of the breakthrough Citation Latitude towards first deliveries in 2015.
  • Accelerate growth in aftermarket services through innovative product offerings and upgrades that increase the resale value of pre-owned aircraft.
  • Design new products with advanced technology that delights our customer base. Recent examples include: state of the art avionics and cockpit design, auto throttles, cabin management systems, patented cabin seating that maximizes passenger comfort and diesel technology that enables piston products to run on Jet-A for greater efficiency.
  • Innovation in our manufacturing processes such as use of advanced monolithic structures that improve build quality while providing greater efficiency in build operations.
  • Global expansion of our direct selling force and company-owned service facilities to get closer to our customers and open up greater selling opportunities on a world-wide scale.
  • Provide turn-key training aircraft and support services for global military operations and drive penetration of highly effective ISR capability at a responsible cost to enable global military operations to succeed in today’s complex defense mission landscape.