BELL HELICOPTER
- 37
- %
- Bell’s Helicopter’s share of
Textron 2013 revenues
Bell Helicopter is an industry-leading producer of commercial and military vertical lift aircraft and the pioneer of the revolutionary tiltrotor aircraft. Globally recognized for world-class customer service, innovation and superior quality, Bell Helicopter’s global workforce serves customers flying Bell Helicopter aircraft in more than 140 countries.
Fast Facts
- At the end of 2013, Bell Helicopter had approximately 11,000 employees, of which 27% were located outside the U.S.
- Major facilities are located in Fort Worth, Texas; Amarillo, Texas; Ozark, Alabama; Piney Flats, Tennessee; and Mirabel, Québec, Canada.
- Approximately 13,000 Bell Helicopter aircraft are flying in more than 140 countries.
- One third of the world rotorcraft fleet carries the Bell Helicopter brand.
- Worldwide service network of more than 100 Bell Helicopter authorized Customer Service Facilities and eight Bell Helicopter owned or operated service and distribution centers, two of which are jointly operated with Cessna: one in Singapore and one in the Czech republic.
- The Bell-Boeing Joint Program Office was awarded the second Multi-Year contract for an additional 99 Ospreys (92 MV-22, 7 CV-22) with options for another 23.
- Received #1 ranking in three of the aviation industry’s most prominent customer surveys: Aviation International News’ (AIN) 2013 Product Support Survey for the eighth consecutive year; Rotor & Wing’s OEM Excellence Ratings; and Professional Pilot’s Helicopter Product Support Survey for the 20th consecutive year.
Key Data
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(Dollars in millions) |
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2013 |
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2012 |
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2011 |
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2010 |
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2009 |
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Bell Helicopter |
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Units sold: |
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|
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U.S. government |
|
78 |
|
73 |
|
78 |
|
70 |
|
60 |
|
Commercial |
|
211 |
|
176 |
|
120 |
|
103 |
|
141 |
|
International military |
|
2 |
|
10 |
|
5 |
|
28 |
|
12 |
|
Backlog |
$ |
6,450 |
$ |
7,469 |
$ |
7,346 |
$ |
6,473 |
$ |
6,192 |
|
Revenues |
$ |
4,511 |
$ |
4,274 |
$ |
3,525 |
$ |
3,241 |
$ |
2,842 |
|
Segment profit |
$ |
573 |
$ |
639 |
$ |
521 |
$ |
427 |
$ |
304 |
|
Segment profit margin |
|
12.7% |
|
15.0% |
|
14.8% |
|
13.2% |
|
10.7% |
|
Total assets |
$ |
2,899 |
$ |
2,399 |
$ |
2,247 |
$ |
2,079 |
$ |
2,059 |
|
Capital expenditures |
$ |
197 |
$ |
172 |
$ |
184 |
$ |
123 |
$ |
101 |
|
Depreciation and amortization |
$ |
116 |
$ |
102 |
$ |
95 |
$ |
92 |
$ |
83 |
|
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|
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Strategic Steps Forward
- Continue production of the V-22 for the U.S. Marine Corps, Air Force Special Operations Forces and market to other U.S. Department of Defense and international customers.
- Continue production of the UH-1Y utility helicopter and AH-1Z attack helicopter and pursue international opportunities.
- Maintain investment in the upgrade and development of military-focused products including the development of next-generation tiltrotor technology for future product offerings.
- Unrelenting focus on meeting the mission needs of commercial customers and improving global competitive position.
- Strengthen the commercial product line by upgrading existing products, developing derivatives and introducing new models.
- Develop Bell Helicopter’s global business through increased local presence with a stronger sales and marketing team.
- Continue to grow Bell Helicopter’s integrated support and services business through geographic and service offering expansion.
- Strengthen cost competitiveness through continued improvement in worldwide manufacturing footprint and modernizing business systems.
