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Textron Aviation

33%

Textron Aviation’s share of Textron 2014 revenues

Textron Aviation is home to the iconic Beechcraft, Cessna and Hawker brands, and continues to lead general aviation through two principal lines of business: aircraft sales and aftermarket. Aircraft sales include business jet, turboprop and piston aircraft, as well as special mission and military aircraft. Aftermarket includes parts sales, and maintenance, inspection and repair services.

Key Data

(Dollars in millions) 2014 2013 2012 2011 2010
Textron Aviation          
Units sold:          
Business jets 159 139 181 183 179
King Airs1 113 — — — —
Caravans 94 105 107 93 95
Piston engine1 290 223 283 413 261
Backlog, excluding CitationAir $1,365 $1,018 $1,062 $1,889 $2,928
Revenues $4,568 $2,784 $3,111 $2,990 $2,563
Segment (loss) profit2 $234 $(48) $82 $60 $(29)
Segment profit margin 5.1% (1.7%) 2.6% 2.0% (1.1%)
Total assets $4,085 $2,260 $2,224 $2,078 $2,294
Capital expenditures $96 $72 $93 $101 $47
Depreciation and amortization $137 $87 $102 $109 $106
  1. Reflects deliveries of Beechcraft aircraft after the acquisition closing date of March 14, 2014.

  2. In 2014, included $63 million negative impact from fair value step-up adjustments to Beechcraft inventories sold during the year. In 2013, included $28 million in severance costs. In 2012, included a $27 million charge related to an award against Cessna in an arbitration proceeding.
Sales Breakdown

By Customer

  • Commercial 94%
  • U.S. Government 6%

By Product Line

  • Aircraft Sales 70%
  • Aftermarket 30%
Revenue by Geography
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Cessna Citation M2 Light Business Jet

With room for two crew and up to six passengers, the $4.195 million Citation M2 has a maximum cruise speed of 400 knots true airspeed (741 kilometers per hour) and a range of 1,300 nautical miles (2,408 kilometers). The aircraft can operate at airports with runways as short as 3,250 feet (991 meters) and will climb to 41,000 feet (12,497 meters) in 24 minutes.

Cessna Citation M2 Light Business Jet

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Cessna Citation Latitude Mid-Sized Business Jet

The Citation Latitude is a game-changer for the mid-size segment, offering the payload, speed and range the market requires with an unmatched cabin experience at this price point. Positioned between the Citation XLS+ and Citation Sovereign in Cessna's product line, the Citation Latitude offers a full fuel payload of 1,000 pounds (454 kilograms), a maximum cruise speed of 442 knots true airspeed (819 kilometers per hour) and a range of 2,000 nautical miles (3,704 kilometers).

Cessna Citation Latitude Mid-Sized Business Jet

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Beechcraft King Air 350i

Video showcasing the features and highlights of the King Air 350i aircraft.

Beechcraft King Air 350i

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Beechcraft AT-6

The Beechcraft AT-6 incorporates the very best of proven training methods and close air support capability to meet light attack and armed reconnaissance requirements.

Beechcraft AT-6

Fast Facts

  • At the end of 2014, Textron Aviation had approximately 10,800 employees worldwide.
  • Primary manufacturing facilities are located in Wichita and Independence, Kansas; Columbus, Georgia; and Chihuahua, Mexico.
  • Textron Aviation companies have delivered over 250,000 aircraft throughout more than 80 years of aviation leadership, culminating with a combined fleet exceeding 100 million flight hours.
  • With more than 6,750 aircraft delivered to-date, Cessna Citations represent the largest fleet of business jets in the world and are registered in more than 100 countries.
  • Textron Aviation provides customers across the globe with the world’s largest general aviation service network made up of 21 company-operated service centers, more than 40 mobile service units and a broad complement of independent authorized service facilities globally.
  • In 2014, Beechcraft celebrated the 50th anniversary of the introduction of the business turboprop King Air series, which is one of the best-selling business aircraft families in the world. Since 1964, we delivered nearly 7,300 King Airs with the worldwide fleet having surpassed 60 million flight hours.
  • In 2014, Cessna celebrated the first business jet deliveries through the company’s joint venture operations in Zuhai, China, with two Citation XLS+ models.

Strategic steps forward

  • Continue to drive synergies from the combination of Beechcraft and Cessna within the new Textron Aviation segment while maintaining our commitment to producing high-quality, innovative aircraft and providing world-class service for our customers.
  • Maintain industry leadership through investments in designing, manufacturing and certifying customer-focused, class-leading aircraft throughout the product line.
  • Stimulate the market with the certification and delivery of the game-changing, mid-size Citation Latitude.
  • Drive growth in the Customer Service organization through program offerings and investments supporting Beechcraft, Cessna and Hawker owners. Examples include expanding ProAdvantage programs to King Air and Hawker operators and partnering with TRU Simulation + Training to provide training solutions to meet customer needs.
  • Innovate through automation in our manufacturing processes in order to drive lower costs and higher-quality aircraft.
  • Expand capabilities of Special Missions offerings through customer-driven solutions throughout the entire Textron Aviation product line.
  • Secure launch customer for Beechcraft AT-6 light attack aircraft while continuing to market the leading Beechcraft T-6 trainer to additional foreign militaries.
  • Provide turnkey training aircraft and support services for global military operations and drive penetration of highly effective Intelligence, Surveillance and Reconnaissance capability at a responsible cost to enable global military operations to succeed in today’s complex defense mission landscape.

Major Products

  First Delivery Std/Max Seating Capacity
(including pilots) 		Cruising Speed (kts) Maximum Range
(IFR w/ NBAA reserves) 		2015 MSRP
(in millions) 		Engine Manufacturer Engine Model Avionics
Cessna Citation Jets                
Mustang 2006 6 340 1,200 $3.5 Pratt & Whitney PW615F Garmin G1000
M2 2013 8 404 1,540 $4.7 Williams International FJ44-1AP-21 Garmin G3000 (Intrinzic™)
CJ3+ 2014 8/10 416 2,040 $8.4 Williams International FJ44-3A Garmin G3000 (Intrinzic™)
CJ4 2010 9/11 451 2,170 $9.4 Williams International FJ44-4A Collins Pro Line 21
XLS+ 2008 11/14 441 2,100 $13.1 Pratt & Whitney PW545C Collins Pro Line 21
Latitude 20151 9/11 446 2,700 $16.5 Pratt & Whitney PW306D1 Garmin G5000 (Intrinzic™)
Sovereign+ 2013 11/14 460 3,190 $18.3 Pratt & Whitney PW306D Garmin G5000 (Intrinzic™)
Citation X+ 2014 11/14 528 3,450 $23.7 Rolls-Royce AE3007C2 Garmin G5000 (Intrinzic™)
New Jet Development                
Longitude First delivery expected in 2017. Currently in development.          
Turboprops                
Cessna Caravan 1985 9/14 186 1,0602 $2.1 Pratt & Whitney PT6A-114A Garmin G1000
Cessna Grand Caravan EX 2013 10/14 185 9012 $2.5 Pratt & Whitney PT6A-140 Garmin G1000
Beechcraft King Air C90GTx 2010 8/9 271 1,260 $3.9 Pratt & Whitney PT6A-135A Collins Pro Line 21
Beechcraft King Air 250 2011 9/11 310 1,740 $6.1 Pratt & Whitney PT6A-52 Collins Pro Line 21
Beechcraft King Air 350i 2010 9/11 312 1,796 $7.4 Pratt & Whitney PT6A-60A Collins Pro Line 21
Beechcraft King Air 350iER 2010 9/11 303 2,455 $8.5 Pratt & Whitney PT6A-60A Collins Pro Line 21
Pistons                
Cessna Skyhawk 172S 1998 4 124 6402 $0.4 Textron Lycoming IO-360-L2A Garmin G1000
Cessna Turbo Skylane JT-A J182 20151 4 156 1,3602 $0.5 SMA SR305-230E-C1 Garmin G1000
Cessna Turbo Stationair T206H 1998 6 164 7032 $0.6 Textron Lycoming TIO-540-AJ1A Garmin G1000
Cessna TTx 2013 4 235 1,2502 $0.8 Continental Motors TSIO-550-C Garmin G2000
Beechcraft Bonanza G36 20053 6 176 9202 $0.8 Continental Motors IO-550-B Garmin G1000
Beechcraft Baron G58 20053 6 202 1,4802 $1.4 Continental Motors IO-550-C Garmin G1000
Military                
Beechcraft T-6 1998 2 316 1,382 N/A4 Pratt & Whitney PT6A-68 Esterline CMC 3000
Beechcraft AT-6 TBD 2 316 1,725 N/A4 Pratt & Whitney PT6A-68D Esterline CMC 3000

1 Estimate of first delivery. 2 45-minute fuel reserve. 3 Current configuration with G1000 avionics. 4 Contact Beechcraft Defense Company for aircraft and support package pricing.

Pre-Owned Citations for Sale

Aftermarket Sales

2014 Business Jet Price Points

Citation product line    Competition

Source: B&CA 2014 Purchase Planning Handbook edition, and Textron Aviation Data.

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